Formulating New Products Consumers Want
Formulation is the process by which our new products are developed. Our marketing team determines the best types of products to bring to market based on many factors, including consumer demand and industry trends. Then, our in-house research and development (R&D) team brings those ideas to life with new formulations.
How does Global Widget formulate new products?
The timeline for formulating new products can vary depending on several factors, but the process usually takes about three to four months. The first step is determining the product category we want to expand, followed by the desired characteristics of the product. This step drives the ingredient selection process and the required timelines to study the product. Ease of manufacturing must also be considered when developing new products — simple formulas with fewer ingredients are preferred in some instances because they are easier and less timely to produce.
Next, our team solidifies the desired stability and shelf life of the finished product. This decision also influences the ingredient selection, as some ingredients have variable shelf lives. At this stage, our master formulators begin to create samples for testing purposes. Each new product typically results in about 10 to 20 different formulations, which are tested for pH, viscosity, package interactions, feel, smell, taste (if applicable) and other characteristics.
When final formulations are approved, the quality control team begins both accelerated and long-term stability testing to confirm the expiration time frame for the product and its overall viability. This accelerated testing mimics the temperature and humidity of two years or more of shelf life.
Who develops new formulations?
Formulations are created by R&D scientists. These scientists usually have a Ph.D. or Pharm.D. degree; however, the type of scientist placed on each assignment depends on the desired product formulation (food scientists for edibles, etc.). Global Widget’s master formulators have many years of experience in all the product categories we offer.